Capitalistic Explanation for Fight Club

Recently I was asked about certain scenes in Fight Club and how they support the theory that it surrounds an anti-corporatist vision. I figured I may as well throw those explanations on here to add support the my view of the movie. Of course, these are not factual disections of the scenes, these are the way I interpreted them. I think this is a big part of the movie, certain scenes can be interepreted in different ways depending on point of view and I believe that was intentional. Also, if you have not watched the movie or read the book in a very long time, I suggest doing so (whether before or after reading this entry is up to you). If you have not seen the movie or read the book at all, I suggest doing so before reading this in hopes that you will build up your own opinions.

His Name Was Robert Paulson
One of the main questions asked was how the scene after Robert Paulson's death would relate to anti-coporatism. It is often interpreted as an indication that Tyler Durden has successfully began a cult with a multitude of followers. Although this theory is partially true, I believe that it does hold some power against corporations.
At the beginning they are saying that Robert Paulson was expendible, that his death was necessary for a cause. With this point of view, it puts the cause above the person which is exacly what corporations do. This is the major reason that I believe the shift took place. I think that they were trying to show how our lives are so instinctually corporate-like that we do not appreciate life itself. They then shifted to chanting "His name was Robert Paulson." This indicates that they are putting the man above the cause. Paulson died for the cause. He was not expendable but he beleived so intensely in the need for the destruction of corporatism that he was willing to die for it.
It is almost as if they are comparing him to a religious martyr. Obviously they cannot be compared on the same level, but it's as if they are implying Robert Paulson was an anti-corporate martyr.

The Destruction of the Art and Coporate Enterprise
The scene before Robert Paulson's death is an intense moment in which "Project Mayhem" has to destroy a corporate art-piece as well as a major corporate enterprise at the same time. They do this by blowing up a massive art-piece in a fountain, causing the sphere on top of it to roll down and destroy a Starbucks location. This may be seen as mindless destruction. And many who appreciated the art of the movie lost some appreciation thinking they were willing to destroy corporatism at the EXPENSE of art. WRONG.
The reason for the destruction of the Starbucks is obvious. However, the destruction of the art is equally as necessary. Fight Club takes the idea of anti-corporatism to an entirely new level where ALL levels of corporatism must be destroyed. They did not go into a local museum and destroy independant art. They did not destroy a man's direct livelyhood through his love of art. I think they would infact support individual art seeing as it is definitely not in an attempt to get rich, they are creating art for the love of creating art and making small amounts of money on the way. INSTEAD, "Project Mayhem" destroys a corporate, machine made art-piece. They were showing that they were on longer willing to accept any level of capitalistic development under any circumstance. I think this point of view was that even small development (such as corporate art) would snowball onto a larger scale.

The Paper Street Soap Company
This isn't a specific scene in the movie, but instead a theme throughout the movie. The production of "high-quality" soap sold for over 20$ a bar... by Tyler Durden. It took me a long time to produce the opinion that I now posess regarding the company. I think the intention of this was partially a way to explain the financial support "Fight Club" and "Project Mayhem" have. I think the way that it was done, however, followed the same theme as the movie. It did not directly reject corporatism, but it mocked corporatisms and slaves to capitalism. A major ingredient of soap is lard. Tyler Durden steals lard from the hospital. He states in the movie that he was taking lard from those who paid for liposuction and selling it back to their self-absorbed asses for a high price. The quote is not word for word, but the idea remains the same. The idea is that he is punishing those who willingly become slaves to corporatism.

If there are any other scenes that you would like explained (through my opinion)I will be sure to do so.
Also, feel free to argue any of my opinions or to add any comments.